Aggregate Knowledge Names James Simon SVP, Business Development

Wireless News
02-28-2011
Aggregate Knowledge Names James Simon SVP, Business Development
Type: News

Aggregate Knowledge, developer of data management platforms (DMP) on which advertisers make their digital data and media decisions, announced that it has hired James Simon, formerly of IDG TechNetwork, to extend and tailor the patent-pending AK Platform for DSPs, SSPs, ad networks, and large publishers.

The AK Platform is a pure-play DMP that combines data management with multi-touch attribution, which together automate "trading desk" like features for customers to make media accountable.
As SVP, business development, at Aggregate Knowledge, Simon will focus on building and integrating the AK Platform for DSPs, SSPs, ad networks, and large publishers. Currently, AK has been providing its platform for some of the largest agencies and advertisers in the world.

Previous to AK, Simon was SVP, business development, at IDG TechNetwork, where he launched and managed the IDG trading desk and was responsible for signing large global inventory deals with publishers, ad networks, DSPs and exchanges. Prior to IDG TechNetwork, Simon held CEO and senior management positions at several Internet companies, where he led business development, secured large data deals, restructured media buying, built brands, and raised capital.

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