Research and Markets Adds Report: Casual Gaming and Gambling on the Internet - 2nd Edition

Research and Markets announced the addition of the "Casual Gamingand Gambling on the Internet - 2nd Edition" report to its offerings.

In a release, Research and Markets noted that report highlightsinclude:

Casual Gaming and Gambling on the Internet - 2nd Edition - SocialGaming, Skill Gaming, Online Bingo, Online Lotteries, and OthersOnline casual gaming and gambling have been around for some time buthave generally kept a low profile. Now this seems about to change,and more and more eyes in the industry look at the casual sectors asnew growth areas:

Recent heavy investments by PartyGaming, 888, Playtech, in theonline bingo industry indicate the casual segment's growingimportance.

Social gaming offers, such as Zynga Poker, are currentlydominating the strategic discussions in the online gamblingindustry.

Casual players are the primary revenue-generating segment inliberalised markets, as the example of Italy shows.

Fantasy sports and skill gaming are more and more used asstrategies to enter markets with legal restrictions (e.g., U.S.).

Online lotteries and number games have moved into the spotlightas one of the last untouched sectors worth USD billions.

The report analyses some of the most relevant topics, such as:

Social gaming, communities, and networks: A first and uniqueanalysis of social gaming from the perspective of gamblingoperators, including a Zynga Poker case study, online gamblingcompanies following Zynga's footsteps, operators' strategiesregarding social gaming, overview of Facebook offers of onlinegambling operators, opportunities and challenges for onlinegambling,

Online bingo and skill gaming: Detailed analyses of the keyoffers of the casual sector, including breakdown of market figures,regional overview,

Lotto and number games, instant/scratch, fantasy sports: Many ofthese casual offers have long been neglected but are at the brink ofbecoming key growth sectors for the industry. Our research is thefirst to dig deeper into these sectors and provide insightsregarding market size, forecasts, key market players,

Business models, revenue sources, success factors: The reportalso examines the business and revenue models of casual gaming andgambling including commissions, B2B, advertising,

Industry outlook and recommendations: An overview of futuregrowth drivers, key market players in the future, andrecommendations for private and state operators.

Report information:

http://www.researchandmarkets.com/research/171773/casual_gaming_and

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